Muco Berenpack NL OverzichtMuco Berenpack OmslagMuco Berenpack Omslag 2Muco Berenpack Omslag 3Muco Berenpack Omslag 4Muco Berenpack NL V2AMuco Berenpack NL V2B
Theme of the campaign
Nutritional drinks for Charlotte

The Mucovereniging has been sending out a pack with a teddy bear to recruit new donors for several years. Every year, the DSC team that works for this association organises a brainstorming session to improve the mailing.

This version of the bear campaign was also a success. The fact that it was sent during European Cystic Fibrosis Week was certainly a factor that contributed to this.

The package wasn’t cheap, but it was definitely well worth the investment, with the high response rate keeping the cost per newly recruited donor low.

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